Workshop on Design Thinking and Creativity organized at IMS, Jammu

Workshop on Design Thinking and Creativity – 15th January 2024

Institute of Management Sciences, Jammu organized a Workshop on Design Thinking and Creativity, on 15th January, 2024 under the Institution Innovation Cell (IIC) of the institute.

The major objective of the Workshop was on building understanding of Design Thinking, Critical Thinking and provide opportunity to learn about the innovation design through activity. The resource person for the Workshop was Dr. Meenakshi Sharma – Director, IMS. The two hour workshop provided students with opportunity to focus on first two steps of Design thinking process — Empathy and Ideation. She discussed Design Thinking as a methodology that provides a solution-based approach in solving problems.

This workshop was conducted as a part of Orientation program for students of fourth and sixth semester of BBA and BCA courses of the institute. The key outcome for the workshop was to understand how Design thinking puts end users’ needs and desires at the centre of the process for creating new products or services. The innovative ideas created in this way can give the entrepreneurs a distinct competitive advantage.