Expert Webinar organized by Institute of Management Sciences, Jammu

An Expert Webinar on Social Media Marketing was organized by Management Studies Department of Institute of Management Sciences, Jammu  on 30^th July 2020.  The resource person was Mr. Rajinder Gupta – an expert in Digital and Social Media Marketing. An alumnus of The Business School, Mr. Gupta has more than 20 years of corporate experience in Sales & marketing in various business organizations. Currently, he is an entrepreneur who guides and coaches businesses on digital marketing. He spoke on the Topic “Leveraging Social Media for Business & Personal Growth”. The webinar was attended by the students, faculty and Industry professionals from all over India.

The session started with a welcome address by Asst. Prof Dr. Meenakshi Sharma.  This was followed by an hour long session by Mr. Rajinder Gupta on how businesses and individuals can use the power of digital technology and social media to improve their brand visibility and positioning to optimise their performance. He explained the various terminologies such as Search Engine Optimization (SEO), Affiliate marketing etc. and discussed the various digital platforms that can be used by the professionals, students and business organizations. The webinar ended with an engaging Q & A session with the students and faculty. The session was concluded by Asst Prof. Ms. Gurshish Kour who thanked Chief Coordinator, Ms. Nidhi Jamwal for her support in organizing the Expert Webinar and presented the formal Vote of Thanks.